Muthoot Joins Kabali Celebrations by Launching Coins Bearing Rajinikanth’s Image
Thituvananthapuram: Muthoot Fincorp Ltd., the associate sponsor of the much-awaited movie Kabali, is joining the movie celebrations by launching silver coins bearing the image of Superstar Rajinikanth.
Muthoot Fincorp, flagship of the diversified Muthoot Pappachan Group, launched the Lucky Superstar Silver Coin with image of the mega star and launched the ‘Carry Lucky Superstar with You’ campaign. Muthoot Fincorp, which has over 3800 branches, is the exclusive on-ground merchandise partner of Kabali.
Thomas John Muthoot Jr., Director, Muthoot Pappachan Group; Keyur Shah, CEO, Precious Metals Division, Muthoot Pappachan Group; S Kannan, Executive Vice President, Muthoot Fincorp Ltd., Kabali's director Pa Ranjith, producer S Thanu and music director Santhosh Narayanan were present at the launch.
Silver coins of 5 gms (Rs. 350), 10 gms (Rs. 700), 20 gms (Rs. 1400) and 10 gms pendant (Rs. 700), will be now on sale.
Thomas George Muthoot, Director, Muthoot Fincorp said: “It is a celebration time not just for our customers in Tamil Nadu, but in the entire country. That is why we want to get associated with it and take festive mood to every corner of the country, offering our customers something precious and valuable to remember about their favourite idol.”
Muthoot Fincorp is also launching a multimedia campaign celebrating Kabali and will soon be unveiling its own TV commercial, as the fervour is catching up fast ahead of the film release.