Kochi: The first step towards the implementation of the 9-point charter to address major issues at tourism spots got underway with the setting up of Chapters of Kerala Travel Mart (KTM) at each destination, supported by tourism entrepreneurs. The first chapter was launched at Thekkady the other day.
Pinarayi Vijayan, Kerala Chief Minister had launched the 9-point charter at the inaugural function of the ninth edition of the KTM on September 27, World Tourism Day.
'The 9-point charter is an effort to maintain Kerala as a sustainable destination and offer better services to customers,” said Abraham George, President, KTM Society. “Towards this effect, sub-committees have been formed to execute the charter, in a practical and successful manner.”
The charter programme - a CSR initiative of KTM- includes waste and energy management, rainwater harvesting, beautification, promotion of organic farming at destinations, efficient use of energy, extensive use of local produce and products, and reduction in the use of plastics. Stakeholders across the State will participate in the initiative.
Abraham George; Jose Dominic, Chairman, CSR Committee; Jose Pradeep, Treasurer, KTM and Scaria Jose, Executive Committee member participated in the programme. The project was started at Kumarakom today (November 4).