RCM: An Authentic Ayurveda Brand with a Rich Legacy

RCM Wellness_web

The legacy of RCM (Rakhee Chandra Memorial) Healthcare Group dates back to over a century. Set up as a small Ayurvedic treatment centre by C G Kumaran Vaidyar, it was passed down to his son Dr. K S Chandran. Under him RCM Group, formerly known as CKKM Group, started its journey in 1965. Today, RCM Healthcare is an ISO 9001-2008-certified company with GMP certification. RCM has been strictly adhering to its core idea of promoting authentic Ayurveda treatment and medicines in an affordable and accessible manner.

RCM Group is focussed on promoting authentic Ayurveda treatment and medicines in a way that is affordable and accessible to everyone

The objective set by the visionary founder of the company still guides Dr. Rakesh Chandran, an ophthalmic surgeon and Chairman & Medical Director of RCM, his mother Kanthi Chandran, who is one of the Directors, and his wife Linda Rakesh, Managing Director – RCM Wellness Centre.

The verticals under RCM Group, which employs more than 150 people, are CKKM Pharmaceuticals, RCM Wellness Centre, RCM Eye Hospital, RCM Ayurbliss Spa, RCM Institute of Health Care Studies, RCM Ayurbliss Spa Institute (RASI), RCM School of Optometry and Western Opticals.

Today CKKM pharmacy manufactures around 350 classical and wellness products that range from ayurvedic handmade chemical-free bath soap ‘Chandini’, bathing scrub ‘Kasthoori Snana’, immunity booster powder ‘Swad’ to the recently-launched seasonal product ‘oats karkidaka kanji’.

RCM ran a multi-specialty hospital, established in 1992, which was sold later. “That was the point when we were faced with two choices; either go back to our roots as an Ayurveda hospital or take up allopathy. My personal opinion was not to go forward with the multi-specialty hospital and we finally chose the Ayurveda way,” Linda says.

The RCM Ayurveda and Wellness Centre, situated on a one-acre property, comprises the main treatment centre, service villa – Ayur Bhavan, medicine factory and the eye hospital.

RCM Ayurveda and Wellness Centre, having an in-patient wing with 15 beds, has a panel of four doctors.“Patients from abroad often do not prefer a hospital-like environment. For them, we do treatment at our service villa, which has five rooms, providing a very homely environment,” Linda explains. Both the Wellness Centre and the Eye Hospital are working towards attaining NABH certification.

“Our products are not just meant for internal treatment. We have a State-wide network apart from distribution facilities in Karnataka. There are around 100 CKKM pharmacy outlets in Kerala which are franchise outlets. We have three direct outlets as well located at Palarivattom, Irinjalakkuda and Munnar. Service of our own doctors is also available in those outlets. We have also tied-up with a few medical colleges where our medicines are distributed,” she explains.

RCM’s CKKM Pharmacy has to its credit 10 patented products. “We have a research wing where our doctors themselves are the researchers.” Linda and her team do not believe in commercialising their Ayurveda medicines, about which she says, “There are a number of products we have, for example, there is an aphrodisiac that we prescribe. But we don’t plan to go for its commercial production. We make sure that it is prescribed and explained to the patients in a proper way,” says Linda.

At RCM Health Care Studies students are offered job-oriented courses. Recently, RCM also started a prenatal and postnatal care facility.

The Group forayed into Qatar a year ago. “It is an Ayurveda centre located inside a luxury hotel. We have set up similar facilities in Munnar. These are directly operated by us,” she says.