Launches First Offline Store at Lulu Mall

Kochi: Giving Keralites a chance to bring some state-of-the-art dishware into their homes, opened its first offline store at Lulu Mall in Kochi on Thursday. The store was inaugurated by Bharat Joshi, the British Deputy High Commissioner, Chennai. is a multi-brand e-commerce and offline store that offers crockery, cutlery, glassware, metalware, bamboo, slate, thermal glassware, kitchen and dining accessories among others. It is also a first-of-its kind chain in the country offering international and national, luxury and mid-range brands, all in one place.

“The new store at Lulu Mall offers a full range of products while the online store, which was soft-launched a while ago, will stock the full range in phases, within 12 months,” said Rafeek Abdulla, Director, Speaking after the inaugural ceremony, he said that the store-chain is always on the lookout for the latest trends in the segment to make them available on its shelves. “Our ultimate aim is to make a lifestyle destination for dinnerware and kitchen accessories. So the store will be adding more products with a key focus on English and European brands.”

Some of the brands available at the store are Wilmax England, Rosenthal, Versace, Noritake, Bormioli Rocco, Nachtmann, Marc Aurel, Bergner, Liviano, Duralex, Bohemia Crystal, Borgonovo, Borosil, Larah, Vidivi, Qualitier, Sanjeev Kapoor Range, Seeba, Roxx, Silvetta, Devnow, Iveo, Soogo, AART and Awkenox.

“With more than seven years’ standing in the industry in the B2B segment, catering to the state’s top-of-the-line star hotels and resorts, we are happy to reach out to individual shoppers of the state who have exquisite taste and exacting demands. Since most Keralites have travelled abroad not only are they well-informed, they also have an eye for exclusive designs, functional aesthetics and material quality,” Rafeek Abdulla added.

He said that will open outlets in Bangalore, Hyderabad, Mumbai and Delhi in the next two years. “Our unending endeavor will be to look out for unique pieces of art and craft from the world over to enrich our discerning customers’ cooking and dining experiences.”