Live in Style: A Pioneer in the Art of Giving Women a Total Makeover

Live in More Style

Kochi: Over the years, Malayalis have warmed up to the idea of makeup and grooming whether there is an occasion or not. From family get-togethers to a grand wedding party, makeup and styling are of prime importance for most youngsters today and not surprisingly they are ready to set apart a good amount of their time and finances for the purpose.

Shobha Kunjan who introduced the concept of beauty parlours in Kerala through ‘Live in Style’ has passed the mantle to her daughter Swetha Kunjan

But long before grooming with the right amount of makeup and clothing became an in-thing, Shobha Kunjan introduced Kerala to the world of beauty parlours through ‘Live in Style’ . It would be apt to say that Shobha was a pioneer of ladies beauty saloons in Kerala. She revolutionised the very idea of beauty among Malayali women and quite literally taught them what it is like to ‘Live-in-style’! Today she has passed on the mantle to her daughter Swetha Kunjan, who has added her Midas touch to the 40-year-old beauty parlour. It is now called ‘Live in More Style’, an addition that was made after Swetha joined the family business eight years ago.

Swetha grew up watching her mother’s swift hands adding magic to a woman’s beauty, and naturally began doing the same for her friends during her school and college years for events. “Even then I was not very keen about it,” she adds impishly.

“I did my graduation in Communicative English. But then it was my friends who pushed me to try this out since I already had a platform at home. So I decided to start off with hair styling,” says Swetha. She went ahead and joined the prestigious Vidal Sassoon Institute in London, where she learnt the complete basics of hair styling. “Although I was literally brought up in this parlour, my practical experience was nil. So, after joining Vidal Sassoon, I started to learn things from the scratch.”

After having attended various seminars and workshops across the world to learn more about the art of hair dressing, Swetha came back to join her mom as the Chief Stylist in their Hair Studio which is the exclusive wing of the parlour catering to complete hair care. Live In More Style has a large clientele, ranging from celebrities to beauty conscious youngsters. They are also one of the largest direct retailers for a wide range of both national and international quality hair, nail, and skin care brands. They introduced some of the international brands such as L’Oreal in Kerala. The ground floor has the exclusive hair studio. “We also do a bit of skin care from here for those who are not able to climb upstairs,” says Swetha. “Top floors are for bridal, skin and body massage services,” she adds.

This has been the ‘go-to’ place for most young brides for years. “Right now, bridal makeup is handled by my mother, my aunt and myself,” says Swetha, who also completed exclusive Bridal makeup and Bridal hairstyling courses from London.

Contact details: Live in More Style, Panampilly Nagar, Kochi.Phone: +91 484 2313740, 4050898, email: [email protected]