LuLu Fashion Week Spring/Summer 2018 is Here Again

LuLu Fashion Week

Kochi:  Fashion is an art that has influenced our culture significantly in recent times. LuLu Fashion Week, one of the biggest annual fashion events in south India, brings together top brands, design students and fashionistas. Now, the third year of this fashion extravaganza is here. The event has become one of the most anticipated in the city’s social calendar and features the Spring/Summer 2018 collections of 45 popular brands. Celebrities and performers apart from who’s and who of the fashion industry will attend the event.

This year, social event will host five days of glamour, excitement and fun from May 9 to 13, 2018. The title sponsor of the 2018 Edition is ‘Celio’, a leading French Fashion Label. The logo of LuLu Fashion Week 2018 was launched by  Abhishek Shetty, Head of Marketing of Celio PR & Loyalty on May 7. Sadiq Kasim, commercial manager, LuLu group; Sudheesh Nair, Regional Manager, LuLu Retail; Das Damodaran, Buying Manager; N B Swaraj, media co-ordinator, LuLu group and Madankumar, DGM, LuLu retail participated.

It is for the first time that international brands are participating in this event. There will be various fashion shows by top brands such as Celio, Sin, Wrangler, Classic Polo and others. The event will showcase the trends to watch for in 2018, as well as the most wanted accessories, footwear, watches and more in 28 fashion shows interspersed with live performances across five days. This year will also feature the popular Fashion Forum, where design students and fashion enthusiasts interact with top management and sought-after industry professionals. This will provide a great exposure and learning for the design students.

Like the previous editions, LuLu Fashion Week will conclude with a Fashion Awards night, with awards given to the most talented in the industry. The awards will include categories like, ‘Most Preferred Men’s Wear’ and ‘Women’s Wear Brands’, ‘Pride of Kerala’and ‘Style Icon’, to name a few. The winners of the fashion award will be selected by public voting which is the main highlight. People can vote on