Easybuy Launches Its First Store in Thiruvananthapuram


Thiruvananthapuram: Easybuy, the new apparel value retail format from the Landmark Group, is all set to redefine the value fashion market with the launch of its first store in Thiruvananthapuram and fifth store in Kerala market. Landmark Group is one of the leading retail groups in the country having retail formats like Lifestyle, Max, Spar and many more under its umbrella. The brand is very excited to expand in this region and is looking forward to open more stores to build a strong presence in Kerala’s value fashion market.

The new Easybuy store at the Mall of Travancore promises to provide customers a one-stop family destination for value fashion with its positioning, ‘Super style, super price.’ The store is spread over 4,500 sq. ft., and it offers trendy fashion solutions for the entire family across different categories. This Easybuy store provides a delightful shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.

The Easybuy range has more than 1000 styles in the price range of Rs. 69 to Rs. 699. The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. It has also ensured quality of international standards, thanks to the strong sourcing expertise from Landmark group. Easybuy stores are located at malls and high streets of Metro and Tier 2-Tier 3 cities thereby ensuring great convenience of shopping and quality service for middle-class families.

Sharing his views on the growth strategy of the brand, Anand Aiyer, Business Head-Easybuy said, “Landmark Group India has launched its new value apparel retail format Easybuy targeting middle-class families in Tier 2-Tier 3 cities of ‘Nav-Bharat’ comprising non-metro and semi-urban India. The customer segment here wants to be trendy, but have a restricted choice of outlets, especially in value fashion. Easybuy stores will look at addressing this need. Keeping the ‘Nav-Bharat’ customers in mind, Easybuy’s constant endeavour is to come up with trendy and stylish apparels ranges at unbeatable prices.” The Easybuy collection lives up to the ideology of ‘Super Style, Super Price’ by creating a mix of style and utility at the best price in the market.”

Easybuy also announced an inaugural offer on the occasion – Shop for Rs.1999 and above and get a Duffle Bag worth Rs.499 Free.

V S Sivakumar MLA inaugurated the new Easybuy store at the Mall of Travancore.