Geojit Launches ‘Funds Genie’ App to Make MF Investments Easy



Kochi: Leading investment services company Geojit Financial Services has launched ‘Funds Genie’, an innovative app that uses advanced technology to enable investors to be on board instantly and start investing in mutual funds (MF). Funds Genie was launched by Aruna Sundararajan, Chairman, Telecom Commission & Secretary, Department of Telecommunications, Government of India in the presence of C J George, founder and Managing Director of Geojit; Satish Menon, Executive Director of Geojit; and A Balakrishnan, Managing Director of Geojit Technologies.

Targeting the investor community, Funds Genie’s salient features include, instant on-boarding in just two minutes with zero paperwork, a choice of 14,000+ MF schemes, access to Geojit’s recommended list of MF schemes, portfolio performance tracking, comprehensive reports and SIP calculators. It is embedded with a Robo advisory feature that allows one to do advanced goal planning, tax planning and goal tracking. To open a Funds Genie account, all that  an investor requires are PAN and Aadhaar numbers.

“With technological advancements, reducing cost of data and increasing accessibility to mobile and online platforms, more people prefer online transactions. Geojit has chosen the right time to launch Funds Genie MF investing application. It will offer superior user experience and help people invest in Mutual funds,” said Aruna Sundararajan.

“With the new generation being extremely comfortable in using mobile apps, Funds Genie fits in easily. When it comes to guidance and advice from Geojit, our clients again stand to win, as they can depend on our years of experience,” said C J George.

Geojit, a pioneer in technological innovations in the capital markets industry, was the first in the country to launch online trading in 2000 and mobile trading in 2010, which gives the company the first mover advantage. “Today, Geojit has become one of the top distributors of mutual funds in the country because of our domain knowledge in financial advisory services, which help our clients choose the right financial product. Out of over 14,200 mutual fund schemes, we recommend only 56 funds. This shows that we offer our clients the best in the market and we guide them to investment options that match their unique requirements,” said Satish Menon.

Funds Genie mobile application can be downloaded from Google Play Store. The desktop version which can be accessed from  iOS version will be launched soon.

Geojit Financial Services ( is one of the leading investment services companies in India, with a strong presence in the Gulf countries. It has over 9,00,000 clients, a network of 500 offices and has Assets Under Custody and Management worth over Rs. 41,000 crore. BNP Paribas, C J George – Founder and Managing Director of Geojit, Kerala State Industrial Development Corporation (KSIDC) and Rakesh Jhunjhunwala are the prominent shareholders of the company.