V-Guard Unveils New Logo, Vision


Kochi: With an excellent 40-year track record in electrical appliances manufacturing, V-Guard Industries has rebranded its entire business by updating the company’s logo and vision. V-Guard has now turned into a technology-driven smart organisation to suit the new generation. It has embarked on a journey to create thoughtful products that will impact the lives of consumers in an intelligent way and the new brand identity and logo are testimony to the company’s commitment in this endeavour.

The new logo features sleek black and royal gold colours representing modernity and premium values. The company’s symbol Kangaroo has also been transformed into a more agile, contemporary entity that embodies innovation and progressiveness. V-Guard’s new tag line ‘Bring Home A Better Tomorrow’, promises to deliver thoughtful products and experiences to its consumers, for a better tomorrow.

“I am happy because the culture of V-Guard continues – the quality consciousness, straight forward attitude and customer friendliness have been preserved all these years,” said Kochouseph Chittilappilly, Founder and Chairman, V-Guard Industries Ltd. He also appreciated the whole team work to bring V-Guard to its next level.

Speaking about the new change of the brand, Mithun Chittilappilly, Managing Director, V-Guard Industries Ltd., said “I don’t believe in cosmetic makeovers, and I was very adamant that we will not do it unless there is fundamental requirement to change. But we had an extensive research for about 6-8 months regarding the factors influencing the thought process of consumers and traders. The result was amazing as we found our brand stands for trust, durability and reliability.” He said that holding positive values of the older brands and adding new values was a real challenge. These new values are all meant for expanding the scope of the products.

The story of rebranding has been taken forward by three products mainly. The smart water heater named Verano can be switched on or off from anywhere without being physically present near the device. It is also equipped with an Intelligent Scheduler while the Temperature Alert sends notification to the connected smartphone on reaching the set temperature.

Smart Inverters is the next category where the most advanced technology has been introduced. By using the V-Guard Smart Inverter app consumers can turn the inverter on/off, know the Inverter battery usage and back up, control the performance levels of appliances they want to use, apart from enabling a super charge mode to ensure longer backup during emergency situations.

Smart Fans named Imagina will be introduced this summer, which will come with LED lights in a million combinations that can suit customers’ taste and mood. It is also equipped with a unique ‘Breeze’ mode that promises to give a seashore-like experience. “The trust that we earned by delivering consumers honest products has led to the growth of our company. The scope of what we offer through the new products will demonstrate that we can deliver market-leading products with superior and exciting features to delight the taste palette of our ever-expanding consumer base,” said Ramachandran V, Director and COO, V-Guard Industries Ltd.