Elite Unveils ‘Arogya’ Range of Food Products to Promote Healthy Living


Kochi: Elite Foods, as part of building a healthy society, has launched the ‘Arogya’ range of food products. The newly-added products are Elite Arogya Oats Bread and Rusk; Elite Arogya Multi Grain Bread and Rusk; Elite Arogya Whole Wheat Bread and Rusk; and Brown Bread. The products were jointly launched by Sijoy Varghese, actor, ad film maker and brand consultant to Elite Foods Group and Dr. Mumtaz Khalid Ismail, consultant, clinical nutritionist and professor.

The Elite Food Division is well-known for quality among consumers and its products are retailed to more than 70,000 outlets in South India and Maharashtra through 1,200 distributors. With more than 150 stock keeping units (SKUs), the group has the capacity to supply over 600 MTs of branded products daily with stringent safety and quality control through its ISO 22000 and HACCP certified plants.

Elite is a major conglomerate involved in various sectors such as Food Processing, Food Retail, Real Estate, Sports, Infrastructure, Trading and Online Jewellery. “We are proud to have expanded from being just focussed on baking to one of the largest food companies in South India involved in milling, convenience and organic range of products,” said Danesa Raghulal, President, Elite Foods Group.

Besides India, Elite Group has its presence in global markets including the Middle East, USA, UK, Europe, Canada, Singapore, South Africa, Australia, Taiwan, Israel and Malaysia.

Elite Arogya aims at promoting a healthy lifestyle in society through good eating habits. A balanced diet can help in maintaining a healthy weight, reducing the risk of chronic diseases like heart ailments, hypertension, type-2 diabetes and certain types of cancer, and thus promoting overall health. “Non-communicable diseases (NCDs) such as diabetes, hypertension and cardio-vascular disease have long been ranked as a major threat to our society. If we look at the statistics in Kerala, the BMI (Body Mass Index) has changed from 5 per cent to 10 per cent. This is due to the presence of a large amount of carbohydrates and sugar in the diet. Taking these factors into consideration, we found the need for changing our unhealthy food habits,” said Mumtaz Khalid.

C G Prathibhasmidhan, Director, Elite Foods; Feggy Thomas, General Manager and K N Ramakrishnan, Deputy Manager, were also present on the occasion.