Kerala Digital Summit Discusses Measures to Tackle ‘Digital Tsunami’

Kerala Digital Summit

Kochi: The recent Kerala Digital Summit, which witnessed the participation of over 300 delegates, discussed the possibilities of digital technology applications in various sectors including banking, finance and marketing. Experts from entrepreneurial, business and banking backgrounds deliberated on topics such as digital marketing, digital payments and strategic marketing – all of which are considered highly beneficial in business promotions. The event was organised jointly by Kerala Management Association (KMA) and Internet and Mobile Association of India (IAMAI).

G Padmanabhan, veteran banker who is the Non-Executive Chairman, Bank of India, inaugurated the event at Le Meridien, Kochi. In his address, Padmanabhan mentioned the key changes in the banking sector following implementation of digitalization projects, especially by the Central Government. ‘‘Demonetisation is fast transforming India into a digital powerhouse and the recent report of McKinsey talks about the new realities in Indian banking,” he said.

He added that digitalization on the supply side and shift in customer expectations on the demand side are bringing about a major transition in the digital economy. Padmanabhan defined the ongoing digital revolution unleashed by Central Government as, ‘a digital tsunami.’

Dinesh Thampi, Vice President and Head-Kerala, Tata Consultancy Services, echoed these views. “Engineers are the new doctors, as they have come up with 3D printing technology. If a heart transplantation surgery has to take place, the heart will be 3D printed,” he observed. Eminent speakers from various sectors participated in a series of panel discussions on digital marketing. It was pointed out that digital marketing ensures quick results. The summit also saw deliberations on how digital marketing could be used for the benefit of both startups and entrepreneurial communities.

George Antony, Managing Director, UAE Exchange India; Vivek Krishna Govind, President, KMA; and R Madhav Chandran, Honorary Secretary, KMA were among those present at the inaugural ceremony.