Kerala Anticipates Over 8 per cent Growth in Domestic Tourist Arrivals

Bala Kiran IAS

Thiruvananthapuram: Kerala is expecting over 8 per cent growth in domestic tourist arrivals this year as it undertakes an array of initiatives to promote the State as a preferred destination, according to P Bala Kiran IAS, Director, Kerala Tourism. The number of tourist arrivals in Kerala stood at 1,42,10,954 in 2016, which marked an increase of 5.8 per cent compared to previous year.

“The Tourism Department of Kerala aims to increase domestic tourist arrivals by over 8 per cent and international tourists by 13 per cent every year,” Bala Kiran said. According to him, the State witnessed a 100 per cent growth in domestic tourist arrivals over the last five years. Kerala hosted 1,31,72,535 domestic tourists and 10,38,419 foreign tourists during 2016, he added.

“The UK, the US, Saudi Arabia, France and Germany were the top five international markets in 2016,” he said, alluding to international tourist arrivals. With the aim of promoting Kerala as a preferred destination, Bala Kiran said, the Tourism Department is focussing on promoting adventure tourism. “The State has huge potential for adventure tourism and it can substantially contribute to the overall growth of the tourism sector,” the Tourism Director added.
The State will be re-branded as ‘the land of adventure’. “This is to attract young travellers by offering them activity and water-based tourism,” Bala Kiran said. “Additionally, the State Government also plans to develop 10 eco-tourism circuits to promote green tourism,” he added.