Malabar Cements: This Kerala Brand is All Set to Cement its Market Position

Malabar Cements

Kochi: Malabar Cements Limited (MCL), also known as ‘Kerala’s Own Cement’, is synonymous with superior quality. Accepted by customers across the State, the company is all set to scale new heights, thanks to the visionary thinking of MCL management and an industry-supportive State Government.

With a slew of measures and expansion plans in the pipeline, the company is hoping for a bigger slice of the pie in the coming years

At present, Malabar Cements is being able to meet up to 10 per cent of the total requirement of cement in Kerala. With a slew of measures and expansion plans in the pipeline, the company is hoping for a bigger slice of the pie in the coming years. “Last fiscal we had to face some difficulty owing to the shortage of laterite and coal, which are used as raw material and fuel respectively in the cement industry. This had resulted in a dip in production. However, we have been able to overcome the crisis and increase cement production by ensuring the availability of materials. We have already fully replaced imported coal with pet coke as fuel. The replacement of imported coal with Indian coal and pet coke has resulted in high quality clinker and reduction in the cost of fuel. Now, we are in the process of regaining our market share,” said V B Ramachandran Nair, Managing Director, Malabar Cements.

With a production capacity of 6.6 lakh tonnes of cement per annum, the unit at Walayar in Palakkad district is the largest. MCL has another unit at Cherthala in Alappuzha with a capacity of two lakh tonnes. Ramachandran Nair said that the capacity of the Walayar plant alone would be increased to 17 lakh tonnes in the next five years. In an attempt to revitalise its production units, the company has decided to replace and renovate the ageing machinery with more energy-efficient and environment-friendly machines. This, according to officials, will help increase production and cut costs. As part of bringing more transparency to the tendering process, MCL is making most of its e-tender portal. It has helped bring down the price of raw materials, they said.

At MCL, product improvement is not just a one-time strategy for boosting sales but rather a quest for excellence. The company scientifically chooses the best raw materials for clinker. Stringent quality control measures are in place all through the production process. According to company officials, Malabar Cements can supply its cement ‘factory fresh’, without losing its original quality within 12 hours of its production anywhere in Kerala.

Malabar Cements will soon be available in paper bags also. It is considering bulk distribution of cement along with appointment of dealers across the State. On the expansion front, MCL has already taken land on lease to set up the proposed logistic hub/bagging unit at Cochin Port Trust. The work on the project would commence soon.

Malabar Cements is the first public sector company to receive ISO Certification and to win the National Award for Energy Conservation measures. The company has installed modern equipment in its units to check pollution and taken measures to ensure the safety of its more than 750 employees.