RT Mission will Help Generate 1.5 lakh Direct Jobs in Kerala: Kadakampally Surendran

Responsible Tourism (RT) Mission

Thiruvananthapuram: Responsible Tourism (RT) Mission will help create direct employment opportunities to 1.5 lakh people in Kerala, according to Kadakampally Surendran, State Tourism Minister. “We have already initiated steps to provide job training to at least 50,000 people under the RT project. As part of it, 20 ‘village life experience’ packages will be launched,” he said.

The Tourism Minister was speaking after inaugurating an awareness seminar on Responsible Tourism practices in Thiruvananthapuram the other day. Kadakampally Surendran said that the government’s plan was to promote village tourism packages by focusing on traditional jobs such as making of coir, handicrafts and pottery, toddy tapping etc. “Linking traditional jobs, handicrafts and Keralite arts with tourism will help generate jobs and provide a major source of income for the local residents. RT Mission will also empower women and ensure development of the rural areas,” Kadakampally Surendran added.

The one-day seminar was organised jointly by Tourism Department, Kerala Institute of Tourism and Travel Studies (KITTS) and Responsible Tourism (RT) Cell. The district-level seminar deliberated on various aspects of implementing RT Mission. Stakeholders, including homestay-farm stay owners, tour guides, farmers, members of Kudumbashree units, handicraft makers, people’s representatives, among others, attended the programme.

The Tourism Department is all set to launch the ambitious Responsible Tourism Mission in the State.  The government plans to conduct the launch of the RT Mission after setting up RT cells in all 14 districts of the state. So far, six RT cells have been set up and the rest will be established by the month end. RT is mainly conceived with three kinds of responsibilities which is commonly known as ‘triple bottom line’ namely, economic responsibility, social responsibility and environmental responsibility.

RT encompasses all forms of tourism and seeks to minimise negative economic, environment and social impacts.