Wonderla Holidays Gets New Brand Identity


Kochi: Wonderla Holidays, the leading amusement park operator, has unveiled a new brand identity to reposition it as a complete entertainment and hospitality brand.

“We began our journey 17 years ago and it was time for us to get a brand refresh to reflect our evolution from amusement parks to resorts to a complete national entertainment and hospitality destination. Our new logo is bright and colourful in shades of yellow and indigo. We have dropped Chikku, the monkey, from our logo. However, it will continue to be our brand mascot in the parks,” Arun K Chittilappilly, Managing Director, told reporters the other day.

Wonderla owns and operates three amusement parks, one each in Kochi, Bengaluru and Hyderabad, and a resort in Bengaluru. Work on its fourth park in Chennai, which is being set up at an investment of Rs. 350 crore, will begin later this year.

The company will roll out the new brand campaign and theme song on April 6.