Successful Journey of Joyalukkas as Favourite Jeweller Continues


Dubai: Joyalukkas Group, which made its foray into the UAE with a single showroom in 1987, has grown into a multi-billion-dollar corporation with diversified interests, spanning retail, fashion, money exchange, realty and aviation industries.

The Joyalukkas brand has become a household name and the Group today enjoys the loyal patronage of over 10 million customers in the UAE, India, UK, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia and the USA.

Dubbed as the ‘world’s favourite jeweller’, the Group’s accomplishments include, The first retail chain to be awarded both ISO 9001 and ISO 14001 certification, 7 years of Super Brand status in a row, the world’s largest showroom recognition from Limca Book of World records and more.

“When I opened the doors of the first Joyalukkas showroom 30 years ago, I had a simple goal: to offer the very best. Every new showroom and location brings us closer to our goal of being where our customers are. Each achievement affirms our goal and motivates us to aim even higher moving forward,” says Joy Alukkas, Chairman & MD, Joyalukkas Group. “But all of this would not have been possible without the loyalty and support of our dear patrons. They are the driving force behind our efforts and constant pursuit of excellence,” he added.

Joyalukkas Group has been on an aggressive expansion drive since 2015, growing the jewellery division from 110 showrooms to its current 130 across the globe. Work is now underway currently to open showrooms in new territories such as Canada, Australia and Sri Lanka by the close of the second quarter of 2017 which spread Joyalukkas presence across 14 countries. Many exciting initiatives, new product lines and innovative services are also in the works.