HLL Launches Unique Online Contest


Thiruvananthapuram: Coinciding with the Valentine’s Day, HLL Lifecare Limited (HLL), manufacturers of India’s super brand condoms – MOODS, has launched a unique two-month-long #MoodsOnWaves contest at the national level, offering  winners a free stay in Kerala’s famed houseboats.

R P Khandelwal, CMD, HLL, digitally launched the contest at a function held at the HLL office at Poojapura here on Tuesday.

The online #MoodsOnWaves contest will be open for 60 days till April 14, 2017. The names of winners will be announced on May 1 and they can avail their prize as per their convenience within three months (May-July).

The winners – 10 selected couples (Indian nationals) from across the country – will be offered two Days and one Night, fully free stay in luxurious houseboats, locally known as ‘Kettuvallams’, cruising through the backwaters of Alappuzha .

#MoodsOnWaves is the first-of-its-kind initiative in Indian backwaters, and it is an attempt to break the boredom that tends to creep into a relationship over time, Khandelwal said.

“For participating in the #MoodsOnWaves contest, couples need to log on to www.moodsplanet.com, the webpage of Moods Condoms. Then, click on the link #MoodsOnWaves. A new page opens up where couples can furnish their basic details and upload their selfies. Click on ‘submit’, and that completes the procedure for participating in the contest,” said T Rajashekhar, Vice President (Marketing), HLL.

A houseboat cruise in the backwaters of Vembanad Lake in Alappuzha is the predominant way to experience the Kerala backwaters. Houseboats are extremely popular among the honeymooners as they provide their guests a serene and majestic view of the verdant green surroundings and exceptional natural beauty.

The houseboats, hosting the winners, will be branded as #MoodsOnWaves. The couples will be gifted with a special edition MOODS pack.

Alappuzha, popularly known as the ‘Venice of the East’, is among the most famous destinations in Kerala and also one of the top tourist places in India.

MOODS has bagged the prestigious ‘Brands of Asia Award’ recently.

The other dignitaries at the function include Babu Thomas, Director (Marketing), HLL and E A Subramanian, Director (Technical and Operations).