Taking a Melodious Path to Offer Solace to Kids


Alliyambal Kadavil, Zindagi Ek Safar, Hotel California, Buffalo Soldier, Malarey Ninney, Tudakkam Maangalyam…

If you are half as good as a bathroom singer, you can do this. Just sing two songs and better a child’s life. The inaugural edition of CCKK (CEOs Croon for Kerala Kids), Destination Kerala business magazine’s social responsibility platform, will be held at The Gateway Hotel, Kochi on July 28. The initiative intends to gather resources to support ill underprivileged children in need of medical interventions that are life changing.

An evening where some of the most successful CEOs will come together to belt out their favourite chart busters supported by live orchestra and in the presence of family and friends. Language no bar. Genre no bar. Just innocent fun and good food galore. All for a great cause.

Destination Kerala has been supporting education of the girl child for the past few years. Currently, the magazine sponsors primary education for 50 girl children. Taking its commitment forward, the largest circulated business magazine in Kerala aims to build CCKK as a neutral platform to promote the cause espoused by an NGO and create greater awareness and sponsorship around it.

This ‘By Invitation Only’ event will see 150 guests comprising HNWIs (High Net Worth Individuals), CEOs, leading entrepreneurs and senior decision makers from the Government and industry.

The maiden event is in support of Aster Sick Kids (ASK) Foundation. Partnering ASK, the magazine is trying to bring help to poor children who need resources to leave a hospital and get back to school. It is a very small beginning, but let’s together start in Kochi. And take it to other parts of God’s Own Country.

The final list of singers includes: Sheila Kochouseph, CMD, V Star Creations; Rajesh Nair, Director and Head, E&Y Kochi; Vipin Nadakkal, VP and Head of Marketing, Geojit BNP Paribas; Dr. Harish Pillai, Cluster Head Kerala, Aster DM Healthcare and CEO Aster Medcity; S Unnikrishnan, Kerala Head, Sobha Ltd.; Hrishikesh Nair, CEO, Infopark; Jyoti Aswani, Managing Partner, Aswani Lachmandas Group; Jibran Asif, Director, Abad Hotels and Resorts; S R Nair, Chief Mentor, MentorGuru; Sherry Samuel Oommen, Partner, NASH Capital; Nuthan Manohar, CEO, Me Met Me; Roshni Binu, CEO, educ kshetra and Asha Ramakrishnan, Director, VETA (A T.I.M.E group company) and General Manager (T.I.M.E & T.I.M.E Kids Pvt. Ltd.)

(Coverage in The New Indian Express – http://www.newindianexpress.com/cities/thiruvananthapuram/When-CEOs-croon-for-charity/2016/06/29/article3504463.ece)

(Coverage in Deccan Chronicle – http://epaper.deccanchronicle.com/articledetailpage.aspx?id=5711853)