Monthly Archives September 2011

Jayathilak takes over as Spices Board Chief; May Script Yet Another Success Story

When Dr. A Jayathilak, the brilliant IAS officer with an MBBS degree and a couple of national quiz awards in his kitty, was Additional Director-Tourism, Kerala and later, Managing Director-Kerala Tourism Development Corporation (KTDC), God’s Own Country received from him an ABCD boost as a destination. The ABCD, in this case, being A for Ayurveda, B for Backwaters, C for Culture, and D for Distance. It was a success formula; Kerala Tourism and KTDC benefited hugely from it.