There was a time when people affectionately referred to him as the Tourism Tzar of Kerala, while he held the twin posts of Director – Tourism, and Managing Director – Kerala Tourism Development Corporation. To him is attributed the credit of pulling state tourism activities out of the morass of mere hospitality services to domestic and foreign VIPs, and turning the focus onto developing it as a serious economic activity. Veli Tourist Village owes its genesis to his genius as a product designer. He was actively associated with the policy decision that led to the entry of the Taj Group of Hotels into Kerala. Among the civil service officials of distinction in the State, he has the longest track record in the service and pursuit of tourism at regional, national and international levels.