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Kochi: An impressive line-up of technology industry experts from across the world will attend the upcoming International Conference on Tourism Technology (ICTT) to deliberate on the paramount role of technology in giving a fillip to the travel and tourism industry through interactive engagements with customers and by providing excellent products and services.

Association of Tourism Trade Organisation (ATTOI), with the support of Kerala Tourism, will organise the three-day event at Le Meridien Hotel here from June 8 to 10.

The seven experts who will be attending the brainstorming meet this year to share their insights are Andre Chow (Singapore), Billy Taylor (New Zealand), Christopher Tock (Malaysia), Donna Mortiz (Australia), Lauren Cleland (USA), Nicky Kriel (the UK) and Pierre Marechal (Belgium).

“Technology is all around us and the world of travel and tourism is no exception. Through technology, such as social media, tourism operators could engage their customers and enable them to share their experiences. So, it is high time we updated to the changes in the sector,” said Anish Kumar P K, President, ATTOI.

The speakers will share their insights on topics such as ‘Content and Search Engine Strategy’, ‘Digital tools- The Way Forward’, ‘Online Destination Marketing’, ‘Travel Technology Trends in Future’, ‘Consumer Behaviour and Online Reputation’, ‘Social Media for Tourism’, ‘Online Tools’ and ‘Revenue Management’.

ICTT 2017 aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of the digital platform. This will also enable them to reach out to all parts of the globe and make their presence noticed.

“It is for the industry players to be able to understand the current tourism trend. They can anticipate future directions, and respond appropriately by walking the extra mile to fulfill tourist expectations by providing excellent products and services. And these international speakers are capable of shedding light on these issues,” Anish added.