Destination-Kerala-SATTE

New Delhi: UBM India inaugurated the 24th edition of SATTE, South Asia’s leading travel trade show, at the Le Meridien here which was followed by the launch of SATTE Awards 2017.

SATTE is represented by over 870 exhibitors and participants from over 40 countries and 28 Indian states and is being held from February 15 to 17 at Pragati Maidan.

Dr. Mahesh Sharma, Union Minister of State for Tourism & Culture (Independent Charge) along with Vinod Zutshi IAS, Secretary, Ministry of Tourism, Government of India; Surendra Patwa, Minister of State for Culture and Tourism, Madhya Pradesh;  Ashwani Lohani, CMD, Air India; Subash Goyal, Chairman, Stic Travel and Member, National Tourism Advisory Council; Dato Seri Mohamed Nazri, Minister of Tourism and Culture, Malaysia and Yogesh Mudras, Managing Director, UBM India inaugurated the show.

SATTE provides a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favoured industry platform is also well-supported by the Ministry of Tourism, Government of India and ‘Make in India’ initiative of the Govt. of India.

SATTE 2017 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry.  Visitors at the signature expo can expect to witness a number of features, including a special startup pavilion that will encourage travel startups and their innovative ideas, power packed knowledge forums and conferences, innovative features like B2B Scheduler which is a business matchmaker, Chai Adda, cultural entertainment acts, Destination Theme Nights, to name a few.

The expo will see participation from almost all State Tourism Boards. As far as NTOs are concerned, USA, Mexico, Czech Republic, Spain, Russia, Singapore, Malaysia, China, Hong Kong, Japan, Korea, Israel, Thailand, Indonesia, Macau, Fiji, Bhutan, Nepal, Sri Lanka, Abu Dhabi,  Dubai, New Zealand, Reunion Island, Turkey and Egypt amongst others have confirmed their participation with Peru, Vietnam and Sharjah joining in for the first time. While Turkey, Dubai, Sri Lanka and Thailand are partner countries, Sharjah is the feature country for SATTE 2017. Similarly, in India, Madhya Pradesh, Gujarat, Maharashtra and Karnataka are our partner states while Odisha is the Premium Partner State and Jammu & Kashmir is the feature state for this year.

As a pre-cursor to the expo, UBM India is hosting the SATTE Awards 2017 for the first time. The awards is an endeavour to recognise and celebrate the excellence, achievements and innovations of key stakeholders in the Travel and Tourism industry  and will be based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE. The awards night also includes networking opportunities, presentations and other features.