Destination-Kerala-Rado

Kochi: Rado, the Swiss watch brand known for its innovative use of design and materials, officially launched its lightness-inspired collection at the Rado boutique at LuLu Mall here. To mark the launch of this new collection, Rado brand ambassador and Bollywood star Hrithik Roshan made an appearance at the mall, home to the brand’s boutique.

Commenting on the launch, brand ambassador Hrithik Roshan said, “Rado is known for being visionary and has yet again created something so simple and beautiful that it instantly catches your eye. For someone like me, who believes that ‘less is more’, this collection draws all my love. I am really excited to launch these stunning watches today and I am sure they will be loved by watch enthusiasts.”

Many of Rado’s latest standout pieces have been crafted from the brand’s signature material, high‐tech ceramic, which is one of the lightest and most durable materials used in luxury watchmaking. The True Open Heart, with its diaphanous mother‐of‐pearl dial, evokes feelings of weightlessness, while the new True Thin line timepieces seemingly float on the wrist with their restrained lines and ultra‐slim profiles.

By far the lightest in the collection, the Hyper Chrome Ultra Light, is crafted using a trio of featherweight materials.