AVA Group Ties up with Ambika Pillai for New Hair and Skincare Product Lines

Destination-Kerala-AVA

Kochi: Fast moving consumer goods (FMCG) major AVA Health Care, which is the manufacturer and marketer of the world’s largest Ayurvedic bathing soap brand, Medimix, has tied up with  Ambika Pillai, celebrated hairstylist and makeup artist, for its new range of hair and skincare products.

The natural hair care and skincare range under the Kaytra brand will be available across the Kerala market.

The brand brings together the decades-long experience of the AVA Group in natural and Ayurvedic products and the expertise of Ambika Pillai who has worked extensively with Bollywood and other celebrities.

Dr. A V Anoop, Promoter,  AVA Health Care said the Kaytra brand would first be launched in Kerala and then extended to other states.

“Kaytra is the fruition of a dream of bringing my years of experience with natural beauty products to a wider audience. The joint venture with AVA Group has made it possible to bring premium quality beauty products in small packets,” said Ambika Pillai.

Ambika Pillai is well known in the Indian hair and fashion circuits and regularly styles film stars for various shows and shoots. Her clients include Aishwarya Rai, Sushmita Sen, Katrina Kaif, Deepika Padukone and Sonam Kapoor among others.

Besides catering to Indian celebrities, she is also on the international fashion circuit, and has done fashion shows in New York, London, Paris, Singapore, Dubai, Mauritius and Switzerland.

The Kaytra brand draws its name from the Sutra (manual) of good skin (Kaya) and good hair (Kesha). The brand will first launch the hair care range for nourishing and cleansing of hair, and follow it up with the skin care products.

The nourishing range includes Kaytra Hair Oil, Kaytra Hair Pack and Kaytra Revitalizing Hair Cream for men.

The AVA Group is a diversified conglomerate with interests in the FMCG sector, healthcare, real estate and entertainment. Over the last many decades, the group has established itself as a leader in each of the sectors it operates in.

The group’s promoter Dr. A V Anoop has over 33 years of experience in soap, pharmaceutical, cosmetics and food industries.